Cheltenham is a vibrant town known for its stunning Regency architecture and outstanding shopping and hospitality options. Renowned for its horse racing, it also hosts a variety of internationally acclaimed festivals celebrating literature, science, and music, attracting visitors year-round.

As a university town, Cheltenham hosts several major employers, including UCAS and GCHQ, along with a variety of engineering and large service-based businesses. The town is also home to numerous state and independent schools, many of which are renowned for their academic and sporting excellence.

Cheltenham is a town of social and economic contrast, hiding pockets of less affluent and more socially deprived areas. The town has areas of significant affluence, and areas of deprivation revealing struggling households and food bank reliance.